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TGR, Gutenberg, Rubric

March 2015



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TGR, Gutenberg, Rubric

Amsterdam Thursday Morning

I'm running a bit late this morning, but not stressing about it. Neither of the first session tracks are particularly inspiring to me. The second session, on the other hand, sounds very cool as it is about Connectedness and Community. Four really good papers to be presented.

I'm posting summaries of many of the sessions that I attend at http://goingmobile.spaces.live.com.

Last evening was the conference reception with lots of wine and good conversation. I connected with two people during the reception for rather in-depth conversations. One had presented a paper on using voice tags for images. (I'll post about the multi-modal/multi-media session in Going Mobile.) We had a great conversation and got a little deeper into the subject and its possibilities and limitations. Then I talked for a long time with Youngee Jung of Nokia. What an amazing lady! We talked about just about every aspect of planning product and content for mobile devices. She is brilliant! She showed me some of her studies involving having the least privileged people in three of the world's worst slums design their dream-phone. The results were eye-opening and literally stunning. I believe she should keynote the next HCI Mobile in Bonn next September.

Then I had dinner with a UX designer from Adobe and a consultant that I met last year. We got involved talking about such a wide range of subjects that I didn't get back to my hotel until 11:00 pm. (Hence my late start today.) I get so inspired by the people I meet here and the ideas that are freely exchanged. At an academic conference, the notion of business competition is dismissed in favor of the exchange of ideas. Everyone goes home with new ideas and concepts. I have my next big idea brewing in the back of my head already.

It was especially interesting to me that during HCI Mobile three years ago in Salzburg, I conceived my first "big idea" around how to get people to use mobile features. I posited that, like murder, feature use required motive, means, and opportunity. If we wanted to expand feature use, we had to provide all three of these. Dr. BJ Fogg of Stanford University repeated my concept almost word for word in his keynote, saying that if we are to persuade people with mobile technology, we must provide a motivation, the ability, and a trigger for them to take action. We talked for a while after the presentation and I would like to spend a great deal more time in his presence. Man would I love to take one of his classes!

Well, if I am going to make the second session this morning, I need to pack up and head over to the conference venue. I see that my tweets are now making their way into LJ, so at least you can see what I'm up to if I don't get a full post done.