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TGR, Gutenberg, Rubric

March 2015

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TGR, Gutenberg, Rubric

How I Wrote The Gutenberg Rubric

This is one of the most common questions I get when I’m at a reading. How did I go about getting and developing the idea for The Gutenberg Rubric?

It was 1986 and I was late for yet another deadline, driving film from the typesetter to the printer for my tabloid, when I saw a billboard advertising “Desktop Publishing Seminar Today!” I took the exit and went straight to the seminar, which was a demonstration of Apple Macintosh, Laser Printer, and Aldus PageMaker. I bought the whole system that day. Within six months, my business had changed from publishing to training. Everyone (including all my clients) believed that if they just had a computer, they could do all their own publishing; but few had the skills to either work the computer software, or to design their own publications. I started teaching design, typography, and even print history along with keystroke shortcuts. I had to keep researching print history and some of the remarkable stories the inventor of movable type. That’s where I first got the idea for The Gutenberg Rubric, but it took 20 years before I started writing the book.

More at The Rubricant.

Can’t wait for November.

Day 17 Stats

Leave Huntington WV at 8:30 a.m.
Arrive Evansville IN at 5:30 p.m. Central time
Miles today: 392
Total miles: 4327

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